Consequently, the internet has been upgraded from a luxury to a necessity in these last 20 years. Today, if a website takes too long to load, the user usually ends up leaving – as some queries can directly correlate with workplace productivity. According to study conducted by Google engineers, if a website takes more than 400 milliseconds to load, it’s considered slow by the user. This is because, people are constantly searching on the internet, and they are looking for quick answers.
According to a kissmetrics study:
- If a website takes longer than 3 seconds, the user will most likely abandon it.
- Nearly 47 percent of user will expect a webpage to load in less than 2 seconds.
- 74 percent of smartphone users complained that they encountered websites which were too slow.
What else could be the problem? Sometimes websites with a lot of content may not function on an underpowered server, thus most of the time; a simple server upgrade can significantly increase loading speeds. However, sometimes the bandwidth speed at the user end could be responsible for slow loading times.