With social media becoming a requisite tool for marketing products and services, companies are busy devising their social media strategy. Those organizations which have little or no presence on popular social media platforms are looked upon with suspicion by their consumers, clients and customers. When social media is neglected, companies can seriously feel the after effects. In fact, there has been documented evidence. Companies like Nestle, Kenneth Cole and Red Cross have made some costly mistakes on social media, which in turn came around to bite them back. With social media, customers can directly voice their concern; companies who take these customers lightly end up being the losers in the corporate world. As a result, social media use at the workplace, home and on-the-go has become essential part of everyday functioning. The following are some of the things one should keep in mind before using social media.
Lockdown Social media apps:
If you primarily use your social media account from your smart phone, it can be easy for other users to access your account. In fact, the only thing standing between your social media account is your phone’s pattern, PIN or password. If others know your password for your smart phone, they can access all your social media account with just one click. Therefore, there should be another level of protection just in case some gains access to your device. Accordingly, your social media accounts should be independently locked through apps like social media vault.
While using social media, personal privacy is always important. If someone is using social media, it is best practice not glance at their screen. Overall it doesn’t matter whether they are surfing the web or watching a video, it is generally considered inappropriate to look at someone’s screen.
Don’t share silly or controversial content:
Social media is a place for people in general; this includes children, teens, adults and seniors. In all, entire families are on social media. However, people often don’t think twice about what they share on social media, and soon enough they end up attracting controversy. Although social media is a place where you share your thoughts and opinions, it has its limits. There are people who may take offence to your post or image, and it could backfire quite badly for you.
Use VPN while on public network:
There’s no such thing as free WIFI, sooner or later you will have to pay the ultimate price. Open networks – as in the case of free WIFI – are stomping ground for hackers. There are countless unreported incidents in which hackers have been able to steal people’s social media accounts. We all know that waiting to board a flight can be quite boring to say the least. Consequently, it is hard to pass up free WIFI. Likewise, nearly 90 percent of the passengers will, without any regard to their digital privacy, connect to unsecured networks. However, if one doesn’t have any choice, he or she can opt to use virtual private network which encrypts personal information on unsecured networks.
There’s more to using social media than meets the eye. The above are some great examples of how to protect your privacy while using social media.