Given these specs, Pepsi is branding the P1 as a budget smartphone; it is expected to be priced at $200 USD. After the initial announcement, the mobile community was buzzing with enthusiasm, as smartphone aficionados were keen on seeing what the actual phone would feel, look and perform like.
However, it in an interview with ABC News, the folks at Pepsi had made it clear that they were not planning to manufacture the phones themselves, in the ABC interview; the Pepsi representative said “Pepsi has no plans to get into the mobile phone manufacturing business, but we are committed to engaging with consumers in innovative ways to grow our brand. We’ll share more news as it becomes available.”
Now it remains to see whether the phone will be a hit or bust. In an already highly competitive smartphone market, competing with tech giants will be the company’s biggest challenge. Companies such as Facebook and Amazon are also looking to introduce their own smart phone versions. Only time will tell how people would react to these emerging trends in which company branded smartphones are pitched to customers.