Google has announced in its blog post today that it is taking steps forward to protect users from embedded ads and deceptive buttons. With the change, Google’s safe browsing will start looking out for embedded content that tries to do the following;
- Pretend to act, or look and feel, like a trusted entity — like your own device or browser, or the website itself.
- Try to trick you into doing something you’d only do for a trusted entity — like sharing a password or calling tech support.
Essentially, you should start seeing warnings when websites contain annoying ads that tell you something is out of date on your machine, or buttons that try to imitate the look and feel of legitimate buttons on a website. The plan is part of Google’s Safe Browsing program, which was updated in November to flag for similarly suspicious content. Safe Browsing is set on by default for Chrome users.