Facebook has managed to increase the number of monthly active users on its Messenger platform from 300m to 700m in just one year. But that doesn’t stop the social media giant from making it even more interesting and exciting. As per reports, Facebook is working to improve the app even further by introducing new features and tools like ‘Photo Magic’ and ‘Ephemeral messages’.
Back in 2013, Facebook made a bid to buy Snapchat for around $3 billion, which was declined. Facebook then introduced Slingshot and Poke, which were considered as rivals to Snapchat but both apps failed while Snapchat continued to flourish. However, Facebook looks to be in no mood of giving up. That is why it has plans for introducing a new feature which is dubbed by many as the ‘Snapchat killer’.
The new feature allows people to send self-deleting messages via Messenger. The user only needs to tap the hourglass icon within the app, and the message would self implode after one hour. Once the feature has been turned on, it would only affect the current conversation. The feature can also be disabled by tapping the hourglass once again.
“Disappearing messages gives people another fun option to choose from when they communicate on Messenger,” Facebook said in a statement to CNET. “We look forward to hearing people’s feedback as they give it a try.”
The feature is a bit different then the one on Snapchat which lasts only for a couple of seconds. However, like in Snapchat, the sender shall be notified if the receiver takes a screenshot of the message. The feature has already proven its popularity, especially among teenagers, as it provides users with a safe and private environment
The feature is currently being tested in France, and would eventually be made available to other countries. What’s left for us to see is whether this feature would help Facebook in destroying its rival, Snapchat, or would it prove to be another failure on the list.